10 tips for increasing your search performance on Google
It is quite common to build a website, whether you are doing so to exhibit your services, construct an e-commerce site, or write a blog.
often reach the intended audience, websites must optimize their websites to reach Google SERP.
1. Keyword Research:
Listing the search terms that people are using to find the services you offer is is called keyword research.
Based on the user’s intention, types of keywords will be differentiated.
2. Keyword SEO-friendly URL:
Uniform Resource Locator, called a website link, is the primary technical element that feeds all webpage data. Collects the data of content, images, links, and forms with unique identity link in the server hub.
- URL helps in knowing “What is the page about?”
- Can share our entire data with one link.
- SEO friendly URL reaches easily to users as well as search engine bots.
3. On-Page SEO –
The core elements and checklist to get higher rankings for your webpage lie with on-page optimization.
On-page SEO includes:
- Link Structure
- Title and Description tags
- Heading Tags
- Image Optimization with Alt attributes
- Quality Content
- Inbound linking & outbound linking
- Footer Optimization
4. Snippets –
Featured snippets – an eye-catching element on the Search Engine Result Page.
A quick answer to users’ search queries.
Types of Snippets :
- Featured Snippet
- Rich Snippet
- Carousel Snippet
- Video Snippet
- Bullet Snippet
5. Page loading speed:
An ideal page load time is between 0-2 seconds, but 3 seconds is also considered to be an acceptable score.
Anything above 3 seconds increases the likelihood of visitors leaving your site.
Improve your page loading speed? Check your website’s speed here
6. Mobile device friendly:
Optimizing the website to mobile-friendly to users makes your services reach broad and potential audience. Benefits in following ways:
- Can withstand above competitors
- Increase of conversion rate (CTR)
- Local Targeting – user searches around you
7. Bounce Rate :
In simple terms, the amount of time an user spends on the webpage and reverts back without taking any action.
Can be improved by:
- Improving the user experience of mobile and desktop site viewing
- Improving the internal link structure
- Call To Action
- Targeted Keywords with blog posts
- Providing service related to tools
8. Authoritative Backlinks or Inbound links :
Referring people to take action on what they are interested in.
Imagine you are trying to buy a classic piano, and you get a suggestion on which model and brand to buy from the best piano-learning school. You’ve given much importance to the reference that you got.
Here, the product got an authoritative backlink, which gives a good domain authority score to the respective product page.
Backlink improves in building :
- Referral traffic to the site
- Minimizes the user bounce rate
- Improves Authority Score
9. Technical SEO:
To improve web page ranking and the user experience, we need to improve the technical aspects of the sites.
Crawlability: Allowing search engines to read and access web pages.
Indexation: Storing and categorizing the crawled data to SERP
Broken links: pages that do not exist anymore or have been removed from the server.
Check your webpage for broken links for free.
10. Integrating with the Search Console:
An Important tool that showcases the performance of “How the site is performing on SERP”
- can submit new pages for index request
- can track the performance of the website
- can monitor any manual actions affecting the site?
- Keywords that are performing well and keywords that need to be performed.
11. Core Web Vitals:
Of the core algorithms of Google, One of the most important algorithm update that improve your Google rankings.
Factors calculating the Speed, Interactivity, Visual stability for each page.
- Largest Contentful Paint (LCP): This metric measures the loading performance of a web page. It evaluates the time it takes for the main content of a page to become visible to the user. A good LCP score indicates that the page loads quickly, providing a better user experience.
- First Input Delay (FID): FID measures the responsiveness of a web page. It assesses the time between when a user interacts with a page (e.g., clicks a button) and when the browser can respond to that interaction. A low FID score indicates that the page is responsive and interactive.
- Cumulative Layout Shift (CLS): CLS evaluates the visual stability of a web page. It measures the amount of unexpected layout shifts that occur during the page load. A low CLS score indicates that the page elements are stable and do not move around unexpectedly, ensuring a better user experience.